Decathlon Strengthens Technical Mountain Portfolio with Simond Repositioning
Chennai, 25 March, 2026: Decathlon Strengthens Technical Mountain Portfolio with Simond Repositioning Simond by Decathlon’s alpine-tested technical gear for climbers, trekkers and mountain adventurers now available across Decathlon Sports India. Decathlon Sports India announced a strategic New Chapter for its sub-brand, Simond in India, introducing a refreshed brand identity and sharper technical positioning for its specialist mountain portfolio. Mountain sports currently contribute over 30% of Decathlon Sports India’s business, with rising participation across trekking, climbing, Himalayan expeditions and indoor climbing gyms. The repositioning of Simond by Decathlon strengthens its specialist focus on trekking, mountaineering and climbing, supported by an evolved range of alpine-tested technical equipment and apparel. Rooted in 165 years of alpine heritage, Simond by Decathlon continues to draw from its “Alpine Style” philosophy—centred on lightness, simplicity, frug...