JSW Group and Ogilvy India as Team India competes at the Asian Games 2026.
JSW Group and Ogilvy India as Team India competes at the Asian Games 2026. JSW Group has unveiled ‘Tere Sang Bharat’, an anthem celebrating the relentless spirit of Indian athletes and the nation that stands behind them. Built around JSW’s ‘Rukna Nahin Hai’ belief, the campaign film features 22 athletes across 11 sporting disciplines, bringing together their journeys and the collective support of the nation. The campaign also highlights the JSW Inspire Team India jersey and the Group’s continued association with Indian sport through its partnership with the Indian Olympic Association. Given the campaign’s creative, brand and sports marketing relevance, we thought this would be of interest to your publication. Anthem: India, in Every Move | JSW Inspire x Asian Games 2026